Elizabeth

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Brand strategy, naming, identity, editorial, photo-session, supervision

Visual identity set, multiple editorial pieces and web presence for a century-old splendid residence in the Embassy District of Riga, Latvia, forming an exceptional image of a premium realty object on the market.

During our research we discovered forged sunflowers in the metal fence of the balcony of the richly decorated façade of the Elizabeth building. This finding inspired the logotype and became the graphical and metaphorical symbol of the house: being turned to the south, its façade, just like the sunflower, follows the sun throughout the day.

The elegant title of the building and the descriptor was set in a matching customised typeface.

The Elizabeth book is the result of extensive research, which was conducted exclusively for the requirements of the project. The book tells the story of the city, of Elizabeth Street and the building itself. The edition consists of three main sections: The History, Nowadays, The Neighbourhood.

The “Elizabeth” book, commercial brochure and the “History in Details” brochure forms the integral editorial set published for the purpose of promotional and selling activities.

All of the items share the same typographical and layout features and paper stocks.

As a part of the project we have held several photo shoots, which capture the building with its details, historical neighbourhood, urban landscapes of Riga and atmospheric ambiance.